![]() ![]() Oscar-winning Dame Helen Mirren and Meryl Streep have both purchased typical Masseria-style farmhouses, an hour south of Lecce. Justin Timberlake married Jessica Biel in an elegant Puglian resort, a favourite summer escape frequented by the Beckhams in recent years. While streams of celebrities papped drinking their morning cappuccinos in a Rome café compete with front-page snaps of Milan's glamourous fashion shows, other celebs have been quietly enjoying luxurious countryside living with their families. It is easy to see why this popular European destination captures the hearts of 94 million visitors a year. Whitewashed hilltop villages dazzle in the midday sun, and baroque architecture sits photogenically in the soft glow of golden hour. Italy offers a sensory tour to all who visit, with culinary delights steeped in tradition and abundant fresh produce forming the mouthwatering dishes depicted in the menus of delightful village trattorias. ![]() So, what is it about this southern point of Italy, more commonly referred to as the "heel" of Italy, that's piquing visitors' curiosity? Lecce (affectionately dubbed 'Florence of the South') now ranks higher in visitor numbers than Siena in Tuscany. While the Tuscan charm still attracts large volumes of tourists, slowly and steadily, the welcoming southern Italian hospitality is drawing more and more visitors to its region. Italy's magic has been shifting over the last five years. ![]()
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