![]() ![]() Mastercard now relies solely on its intersecting red and yellow circles to speak for itself, visually signify “Mastercard” to their customers. This can be taken to extreme by even dropping the wordmark from a logo, recently seen in Pentagram’s brand refresh for Mastercard. Today, Pepsi’s logo takes the same stance as the majority of logos we are used to seeing today. Even the wordmark – the company name - of the logo has an added 3D perspective. ![]() The icon itself features reflection, shadows and even ice condensation, enticing the consumer to knock back a refreshing, icy cold glass of their beverage. Prior to 2008 Pepsi’s logo made a big effort to pop out of the 2D surface it would usually be displayed on, it had texture. A symbol which can be instantly recognised across the globe. One of the best examples of this maximalism to minimalism transition is Pepsi’s 2008 rebrand. These have become the key pillars of thought for most designers as they sit down to undertake a new logo design. Block colours, crisp, clean cut edges combined with a no-nonsense design. From there it wasn’t long until designers worked themselves down to the pure nuts and bolts of the design. Then came along the minimalist age which swept across the field. This would often be depicted quite literally, in high definition and glorious technicolour! Not long ago logos wanted to portray themselves as glossy, fresh, loaded with glitz and glamour. It doesn’t take a brand enthusiast to see what has happened to the industry throughout the past couple of decades. ![]()
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